An icon is a drawing of a thing. We never draw an action. Save, delete, search, open: those are words, set in Computer Modern, and they always will be. The crayon only comes out for things that exist.
Every glyph in a control comes from the text face. A button says Save. A link says Open →. A done row says ✓. Nothing in the interface is a pictogram.
Things from the arms, drawn by the same hand. They name offerings, people, and provenance. They sit beside text; they never replace it.
Gustavo · Gautstafr, staff of the Goths. The thing you lean on. Internal tooling.
Rosser · hrōd-gēr, famous spear. The thing you throw. Bespoke builds sent out.
Pedro · Petros, rock. The thing you build on. Products companies form on.
Scoz’s appliance. Paired with the horse: the one who breaks things in. Provenance mark for Gustavo.
McIntosh’s appliance. Sits on the tower; sets the temperature for everyone. Provenance mark for Rosser.
Garcia’s appliance. Paired with the bear. Provenance mark for Pedro.
Mac an Toisich, son of the chief. Used once: over the shield. Never on a person or a plan.
The company itself. Stands for SMG where the full arms will not fit.
Every child puts one in the corner. Ours means: this is finished and it shipped.
Diagrams are drawn, so they follow the drawing rules. Things are organic blobs, one crayon each, labelled in handwriting. Relations are dotted lines: a crayon tapped along the paper, with a small open arrowhead where it matters. No boxes, no straight rules, no grid. The claim underneath is set in type.
A client only ever asks for one of three things. The words underneath are the contract; the drawing is how we remember it.
Everything we make is AI-assisted. We say so, every time, with a drawing of an appliance. The appliance tells you which of us was holding the crayon. Nothing is marked as human; absence of a mark means a human did it alone, and we expect that to be rare.
The migration touched eleven tables and one cron job. Rollback is a single command, documented in the runbook, and was rehearsed twice on staging before we scheduled the window.