Scoz · McIntosh · Garcia · the brand← VI · step 7 of 8
brand document · the logo

The arms

The arms, redrawn by the same hand as the nine drawings. A horse and a bear hold the shield; on it, the tower with the thermostat, the staff and the spear crossed; a roomba and a toaster at their feet; the crown over all; the motto on the ribbon.

Quam difficile sit? · SMGQUAM DIFFICILE SIT?SMG
← quam difficile sit? — how hard could it be?

At three sizes

Quam difficile sit? · SMGQUAM DIFFICILE SIT?SMG240px
Quam difficile sit? · SMGQUAM DIFFICILE SIT?SMG120px
Quam difficile sit? · SMGQUAM DIFFICILE SIT?SMG64px

Below 240px the animals leave and the object stands for the person: the shield for the company, the appliance for the founder who drove it. The full arms appear on the charter, on a contract’s first page, and here.

Assisted · Garcia